In 2025 we relaunched Nike Football globally with Late Nike TV, our take on a late night telly channel where the world’s elite footballers get their own segment to give their opponents nightmares. It was watched over 100 million times.
Highlights included a small-time lawyer firm seeking justice for those players who had suffered humiliation at the hands of meme machine Cole Palmer that came with a fully-functioning phone line. A b-movie thriller starring Kylian Mbappe. And a claymation wrestling Haaland.
